Craftsmen and building materials companies.Real estate agents, tenants, Airbnb hosts.The target audience of these apps breaks into 3 groups: Their primary goal of these augmented reality apps is measuring and drawing the floor plans that can be used by different customers for various needs both business and personal (DIY, renovation, sales, rents). Read more: How Much Does it Cost to Build an Augmented Reality App like IKEA Place?Īnd when it comes to floor plan apps, they are used in the residential sector. The IKEA AR app allows users to see how the IKEA furniture would look in their apartments and check if it would suit their houses. Concerning sales, AR apps like Ikea Place and similar ones allow potential buyers or tenants to visualize the new property and enhance user experience.